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Brand Consulting

From Concept to Final Delivery

HARDcANDY Consultant provides solutions, which are designed to equip clients with the essential international business knowledge and fashion marketing expertise demanded by businesses operating in today's increasingly competitive and global environment.

HARDcANDY Consultant has a firm understanding of all that goes into running a clothing label, whether sourcing fabrics at fairs such as Premiere Vision in Paris, Tissu Premier in Lille, Prato Expo in Florence, Moda In Tessuto in Milan, Material World in New York, advising designers about how to build cohesive collections that retailers will want to buy, sourcing local manufacturers, or offering guidance on how to open an independent boutique or stage a fashion show. Specifically, our services include a range of key fashion marketing subjects such as logistics, buying and merchandising, fashion business analysis, integrated fashion marketing communications and applied marketing research. We also provide more general insight about trends, from seasonal colors to Eco textiles to model diversity, which could help shape the way a business develops a creative campaign. We will help you to examine the various models of consumer behavior from a consumer perspective in order to develop effective product, communication and delivery strategies. Most importantly, we have great contribute on E-Marketing and E-Branding.

HARDcANDY Consultant evaluates the social, economic and psychological roots of the discipline and relates these to 21st century consumers while addressing the issues of sustainability marketing from a global perspective. The overall aim is to introduce clients to the key marketing opportunities and challenges that may be encountered in the global and international business environment and the basic principles underlying the design and implementation of brand strategies within global and international businesses.

Brand Consulting Services