Founder Candy Li


Founder / HARDcANDY B.A. Theatre, Film and Television Art Designing / China MSc International Fashion Marketing / UK Senior Fashion Editor / L’officiel China magazine Fashion Director / iLOOK China magazine Contributor Fashion Editor / Glass magazine UK Stylist / Happy Camp TV Show


Candy has over eight years of progressive professional and supervisory experience in the fashion industry. She is the senior fashion media people in China and has abundant sources of social network and fashion knowledge as dependable fashion background. Candy deeply understands the business of fashion in a multi-channel world, and combines world-class creative talent, digital expertise and industry leading insiders to support the clients across all media. Candy's unique approach delivers complete solutions that become the heart of a brand's communication strategy and their predominant commercial platform spanning campaigns and in-store content to digital media channels and full E-commerce development. Candy is consistently pushing sustainability, green and ethic fashion